ADVERTISING & MARKETING
MSOA performs industry due diligence to identify market trends and provides a comprehensive, dynamic strategic plan necessary to appropriately position its clients’ practices. MSOA’s market intelligence enables its clients to capitalize on opportunities identified and successfully compete in today's fierce competitive environment.
MSOA’s Research and Development Department provides industry assessments for monitoring and measuring the target market, including an evaluation of competitors, market feasibility studies and forecasting for current and future demands for services. Utilizing the evaluation, MSOA distinguishes competitive advantages that its clients can exploit.
Once a differentiation or price strategy has been chosen, the structure involved in operations, human resources and marketing are aligned to support that strategy. The strategies employed will allow for the innovation and adaptation to new market trends for maintaining growth and expanding market share. Financial/Budget decisions are made accordingly.
MSOA implements marketing techniques needed to energize and brand your practice including:
Corporate Branding and Positioning
Direct Relationship Marketing
Competitive Analysis
Customer Profiling
Promotional Campaigns
Advertising and Publicity
Market Research
Social Media Networking
Investigation and Compilation of Referral Sources
Market Share Analysis
Continual Market Trend and Future Trend Analysis
Design and Printing Services
Catering for Special Events
MSOA provides cross media marketing and advertising that will drive client volume and generate a memorable practice image.
